Slow websites are SEO’s worst nightmare
SEO, or Search Engine Optimization, is the holy grail of every digital-marketer. SEO in practice is optimizing your website's content (terms & phrases) to increase the flow of traffic to said website. Proper selected Keywords will allow your site to be more lenient and friendly with search engines such as Google. So understanding what keywords to use for different target-users can turn-the-scales heavily to your favour.
But there is a conjunction, which is often not understood, that having a slow-loading webpage can hamper the whole SEO process. Could it be the staggering bandwidth? Or maybe the site has a ludicrous amount of unoptimized images or bulky designs. Whatever the reasons may be, it can and will obstruct flow to a website. Here are some SEO rationale and tips on saving your site.
Reasons why a slow site inhibits the SEO process
While understanding the all-important components in optimizing your website with content (text, titles, and images) on every page, the technicality aspect of SEO should never be treated light-heartedly, or all your hard work would be to waste.
The 'bounce rate' of a website
Tech lingo? We got you. Bounce rate is a collective-statistic of when a percentage of visitors leave a website after viewing only a page or less, thus labelling it 'bouncing'. A website will reload itself every couple of seconds, the longer the time it takes to refresh, the slower the loading of data on the web page. This is definitely a big SEO issue when the 'bounce rate' of your site is high, search engines might pile your site with other competitors.
A rejection from indexation
Do you know those sites that come in the first page of a Google search? (SERPs). Those are popular websites among human users and search engine crawlers, (bots) like humans, these bots are used to evaluate a website's popularity and content. It reacts similarly to that of a human web-surfer, consequently if the web page takes too long to load, it will negatively affect your site's indexation, lowering your page further into the immeasurable abyss of Google's search engine.
Here's how you can speed up your website
Don't let the above pointers intimidate you into not focusing on a website. A fix for slow loading web pages is fairly easy to mend, here are some nuts and bolts to speed up your website!
Optimise the images
If your site is heavy on high-quality definitive images, there is a high chance that it might be bulking a lot of data, slowing your site down. To fix this, optimise (compress) your images before putting them on your page, plus, this process won't ruin the image's quality, and it lessens the strain on your site.
Invest in a Good Hosting Domain
Hosting is required when trying to run a website and one of the reasons why your site is slow is most probably because you bought a cheap Web Hosting domain. Investing in a more pricey Web Host will always ensure that your website's uptime is high, and with an increased loading speed to boot.
Plug-ins slow your website down
Especially if it is your first time creating a website, or you have no clue on how a website works, you would probably use a plug-in to smoothen the process. Plug-ins help perform small and even seemingly complex tasks without even having to touch a button. This too is a gamble, when using bugged or too many plug-ins, your site may slow down due to the amount of data processing, or even shut-down completely if something goes wrong. A simple solution would be to get rid of the plug-ins and learn how to handle a website on your own, or, get someone who knows what they're doing.
SEO is very often treated as a top priority, and I stress, very important when it comes to the overall quality and quantity of your webpage, but do not expect to randomly choose keywords and images without prior planning. A good marketer will use SEO in his content while creating a good story, not the other way around.